ABOUT THE BRAND
Created in Survival Mode.
An ever-evolving acronym. An even more evolving story.
Every idea that has ever changed anything started the same way. Not in a boardroom. Not with funding. Not with a plan. It started with somebody who had no other choice but to make something out of what they had around them. That is survival mode. That is where CISM was born.
“We are not a brand that sells clothes. We are a document of what it looks like to create when everything is telling you to stop.”
CISM is a waitlist, pop-up, capsule brand built on limited drops and unlimited intention. Nothing here is filler. Every piece in every capsule exists because it had something to say. You will not find it restocked everywhere. You will not find it watered down. When it is gone, it is gone, and the next chapter will say something different.
THE ACRONYM
CISM is not a fixed thing. It grows as the story grows. It started as one truth and is becoming another.
Where it started: Created in Survival Mode
Where it is going: Created into Something Meaningful
The space between those two meanings is the brand. We live in that space. Every capsule is a chapter. Every drop is proof that survival mode does not have to be the end of the story.
THE FOUNDER
Larrell — Rell
Founder · Creator · @RellsWorld8
Rell grew up on the west side of Chicago, Madison and Pulaski, to be exact. The kind of place that teaches you early that resources are limited but resourcefulness is not. You learn to see things differently when you have to. You learn that creativity is not a luxury. It is a survival tool.
That mentality traveled with him when he ventured west to Los Angeles, not running from something, but moving toward a bigger version of what he already knew he was. In LA he found new circles, new communities, a fitness world that knew him as a leader and a creative world that kept asking him to show more of what was underneath.
During the pandemic, the first chapter of this story launched as Madison Pulaski Recreation Dept. The Have A Nice Day trucker hat, patch upside down, intentionally, went viral. People from every walk of life wore it without fully knowing why it hit the way it did. That is silent commentary. That is Rell’s language.
“The patch is upside down because sometimes that is exactly how a nice day feels. You learn to wear it anyway.”
This is not a store. This is a story still being written.
Get on the list. Be part of the next chapter.